Wagg Active Goodness Rich in Chicken & Veg 12kg



Wagg Active Goodness Rich in Chicken & Veg 12kg

  • Vat Free Complete
  • 100% Balanced for All Active Working Dog Breeds

Carbon Negative CO₂ Production
We are the first major animal food manufacturing business in the UK to go carbon negative in our production, which means we offset all (and more!) of the carbon emissions from our manufacturing, office and all of our employees!

Product Marketing

Meaty ingredients come 1st* in our recipe
*28% Meat Ingredients with Chicken & Veg***
equivalent per 100g kibble to:
* min 40g hydrated animal ingredients with
** min 18% Chicken
*** min 10g Vegetables from dried Peas and Beet

We put their needs before our own and create complete, balanced recipes to keep our working dogs healthy and happy. Every ingredient we use has a purpose, with nothing extra added that your working dog doesn’t need.
Great Value: Meaty ingredients now come 1st*
* See side of pack for details.

Our tasty complete working dog food is rich in chicken and contains everything your working dog needs to keep them in tip top condition. Recipe balanced with meat, carbohydrates, vegetables, omega 3 and 6 fats, minerals and essential vitamins for 100% assured complete and balanced nutrition.

Tasty Meaty Ingredients Come First
For healthy and naturally digestible proteins.

Digestive Health
Ingredients you know and trust. Chicory root – a source of natural prebiotic Inulin and FOS. All to support good gut flora, consistent digestion and health.

Healthy Teeth and Bones
Balanced Calcium and Vitamin D for healthy teeth and bones.

Skin & Coat
With a balanced ratio of omega 6 and 3 fatty acids to encourage healthy skin and a glossy coat.

No Artificial Colours or Flavours
We do not add any artificial colours or flavours to our foods.

Helps Reduce Odour
Yucca, known to help reduce flatulence odour.

Brand Marketing

Keeping tails wagging since 1986


26% Meat Meal & Gravy* (with min 5% Chicken**), Whole Grain Wheat, Whole Grain Barley, Vegetable Fibre, Maize, 2% Chicken Fat* (source of Omega 6), Whole Linseed (source of Omega 3), 2.3% Dried Whole Green Peas & Beet***, Minerals & Vitamins, Chicory Root (1000 mg/kg as a source of FOS), Yucca (150 mg/kg)

Nutritional Information

Analytical Constituents
Fat Content8%
Crude Fibre3.5%
Crude Ash8.5%
Omega 61.6%
Omega 30.3%
Additives(per kg)
Nutritional Additives:
A12,000 iu
D31,200 iu
E90 mg
Zn (Zinc Sulphate Monohydrate)50 mg
Fe (Iron (II) Sulphate Monohydrate)30 mg
Mn (Manganous Oxide)30 mg
Cu (Copper (II) Sulphate Pentahydrate)5 mg
I (Calcium Iodate Anhydrous)0.5 mg
Se (Sodium Selenite)0.1 mg

Additional Information

  • Country of Origin United Kingdom
  • Made in the UK with British Ingredients
  • 100% Recyclable Packaging
  • Recycle with Bags at Large Supermarket – Don’t recycle at home
  • Pack Type: Bag

Other Product in 12kgs

Wagg Active Goodness Rich in Beef & Veg 12kg

Preparation and Usage

Body Condition Score
This chart is intended to be used as a guide, if your dog does not fall into the ‘ideal’ range we suggest you consult your vet for further advice.
1. Emaciated
Easily visible ribs, lower back and pelvic bones. No visible covering of fat, obvious waist and abdominal tuck. Absence of any muscle mass.
2. Thin
Easily felt ribs, minimum covering of fat, waist easily noted when viewed from above and visible abdominal tuck.
3. Ideal
Ribs felt but without excess fat covering, waist noted behind ribs when viewed from above. Abdomen tucked up when viewed from the side.
4. Overweight
Ribs felt but with an excess covering of fat. Waist still observed from above but not as prominent. Abdominal tuck may be absent.
5. Obese
Ribs not easily felt under a large covering of fat. Waist and abdominal tuck not discernible. Fat deposits on lower back and base of tail. May observe signs of obvious abdominal distension.

Daily Feeding Guide
Size: Small; Dog Weight: 3kg – 10kg; Serving Size: 80g – 115g
Size: Medium; Dog Weight: 10kg – 20kg; Serving Size: 115g – 325g
Size: Large; Dog Weight: 20kg – 40kg; Serving Size: 325g – 545g
Size: X Large; Dog Weight: 40kg +; Serving Size: 545g +

Calories per 100g = 338 Kcal

Wagg Active Goodness Rich in Chicken & Veg is a complete feed suitable for all working dogs from 8 weeks onwards. It can be fed dry or moistened with warm or cold water (approximately 1 part water to 2 parts food).

How much you feed will vary depending on your working dog’s age, breed and activity levels. Older working dogs will require less than younger dogs. Young and growing dogs should be fed 2-3 times a day, to appetite if possible.

From 8-12 weeks old we recommend feeding three times a day.

From 12-24 weeks old feed twice a day and from 24 weeks old feed once or twice a day.

Pregnant bitches may need 50% more than their usual feed and lactating bitches up to four times their normal intake.

Ensure clean, fresh water is available to your working dog at all times.


To keep fresh, store this pack in a cool, dry place, with the top of the bag folded down.
For best before date and batch number please see side of pack.

Manufacturer’s Address

Wagg Foods Ltd,
Dalton Airfield,
North Yorkshire,
YO7 3HE.

Wagg c/o Essentia Global Services Ltd,
Gutruf Haus,
Neuer Wall 10,
20354 Hamburg.

Additional information

Weight2000 g


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